Marketing and Sales TrainingStart-up AcceleratorCollective WorkshopsStart-up Coaching
Design and deliver a marketing and sales training for four cohorts of start-ups
Supported by Yunus Social Business Fund Albania, Growpreneur supports Albanian start-ups in the growth phase. This acceleration programme aims to strengthen entrepreneurs' skills to help them market their products and services more quickly.
At this stage, marketing and sales issues take centre stage. Entrepreneurs must be able to structure their approach and link it to the needs of their business. Growpreneur provides them with a framework to work on these topics and prepare for the next steps in their development.
Our mission :
Design a marketing and sales training programme from A to Z, then ensure its delivery to four cohorts, with collective workshops and individual coaching.
Discover our method
Yunus approached us to build and deliver a 'Sales & Marketing' pathway within Growpreneur.
The support needed to address two complementary needs: to provide common reference points for entrepreneurs and to take into account the specific issues of each project.
We articulated the collective training with personalised support. The sessions and workshops allowed for working on shared topics. Individual coaching provided time to delve into the specific questions of each company.
Levers activated by Vivinnov
STEP 1 - Build a tailored programme
Build a tailored programme
Our intervention began with the design of the entire programme. We structured the content around the key elements of a marketing and sales strategy.
This work required making the concepts accessible while maintaining their usefulness for entrepreneurs. The goal was to provide them with reference points that they could relate to their own marketing challenges.
Vivinnov thus took charge of the pedagogical preparation of the course, before ensuring its delivery.
STEP 2 - Facilitate training and collective workshops
Facilitate training and collective workshops
We facilitated the training and workshops for the four cohorts of startups.
These collective sessions allowed for addressing marketing and sales questions within the framework of the programme. Our role was to explain the concepts, guide the work, and bring them closer to the concerns of the project leaders.
By ensuring both the design and facilitation, we maintained continuity between the prepared content and the topics worked on with the entrepreneurs.
To extend this reflection, our guide on the go-to-market and B2B commercial launch presents the questions to consider when preparing for a market launch.
STEP 3 - Deepen the needs through individual coaching
Deepening needs through individual coaching
We completed the programme with individual coaching sessions with the entrepreneurs.
These exchanges allowed for a return to the specific challenges of each project and dedicated time to the particular needs of the leaders.
Individual support linked the topics covered in training to the situation of each company. It provided a space to delve into questions that required specific attention.
And now?
Four cohorts benefited from a tailor-made programme, training, and collective workshops, complemented by individual coaching.
Entrepreneurs were able to work on their marketing and commercial challenges within these two complementary frameworks. They can rely on the topics discussed to continue their reflection and prepare for the marketing of their products and services.
For Growpreneur, the mission brought together pedagogical design, facilitation, and personalised support within the same programme.
Do you support entrepreneurs?
Do you want to strengthen the marketing and commercial skills of the startups in your programme? We design and facilitate training tailored to the needs of entrepreneurs, with an accessible and practical approach.