Market research for internationalization

Market research
Strategic Partnership

Description

MEOSS develops solutions based on the cross-referencing of geospatial data. By utilizing satellite imagery, MEOSS creates tools to aid in decision-making, management, and regional development.

Contexte of the mission : 

With Meoss's technology now fully developed, they asked Vivinnov to conduct market research in order to accelerate their commercial development.

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Our mission : 
Analyze different markets to strategically position Meoss and expand its customer base.

​ Discover our method in 2 steps ​

Levers activated by Vivinnov

2 steps to revive Meoss' growth

STEP 1 : Market research 

Qualitative and quantitative market research

We conducted three separate studies: 

• First study on the French market for a specific MEOSS product.
• Second study covering all MEOSS products on the French market
• Third study at European level focusing on a specific product: in-depth analysis in 10 European countries to select 3 for a more detailed study.

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STEP 2 : Business Development 

Identification of a key partner

This step was crucial for the company's development and growth.

And now? 

MEOSS maintains its business and continues to effectively guide its clients with its data, focusing on its area of expertise in water.

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