International DevelopmentProject StructuringMarket StrategyFunding Research
Aphélie structure son projet export au Canada avec Vivinnov
Aphélie is an engineering, assistance and consulting company specialising in construction projects integrating prefabricated, industrialised and bio-sourced processes. After consolidating its position in the French market, the company wanted to develop its business in Canada. A new step to put its expertise at the service of international projects, which required preparing the ground and mobilising the appropriate resources.
Our mission:
To build with Aphélie a development project in Canada that is consistent with the targeted market, clearly presented and quantified, and then to support it until suitable financing is obtained for its prospecting.
When the Aphélie team approached us, the request was for funding its prospecting in Canada. While working on this need, we identified several elements to explore further before compiling the file. Indeed, several dimensions of the project remained to be formalised: the work on the Canadian market and the project's alignment with this market had not yet been conducted. The presentation of the project, its arguments and its costing also needed to be constructed to give a concrete translation to this international ambition.
The search for funding has thus become the starting point for broader support. We helped Aphélie build her export project from A to Z, linking her market analysis, her pitch, and her financial needs.
This mission mobilised several dimensions of our expertise: strategic thinking, project formalisation, work on the narrative, and funding research.
The common thread: linking the company's ambition to the concrete elements necessary to defend it before a funder.
Levers activated by Vivinnov
STEP 1 - Understand the market and work on the project's fit
Understand the market and work on the project's fit
Before formalising the funding application, we worked with Aphélie on her target market and on the relevance of her project in the Canadian context.
The challenge was to compare the company's expertise with the market it wished to address: what place to give to its offer, how to explain its relevance, and on what arguments to build its development approach?
This work laid the foundations of the export project and clarified its logic. An essential step to give substance to the prospecting approach and its presentation.
STEP 2 - Build a clear and convincing narrative
Construire un récit clair et convaincant
We also supported Aphélie in the storytelling of her project: the way to convey her ambition, explain her choices, and highlight her expertise.
The aim was to provide overall coherence to the presentation: who is Aphélie, what expertise the company brings, and how her project in Canada fits into her development.
Our role was to bring forth a clear and reasoned discourse, faithful to the project. A substantial effort to make the approach understandable and allow the funder to grasp the stakes.
STEP 3 - Quantify the project and specify the funding needs
Estimate the project and specify the funding requirements
An international ambition must also be able to be translated into figures. We worked on quantifying the project and formalising the needs related to prospecting in Canada.
This step involved linking the anticipated expenses to the presented project, in order to build a funding request consistent with the means necessary for its implementation.
Strategy, discourse, and quantification were thus worked on together, to constitute a structured project in its various dimensions.
STEP 4 - Prepare the file and support its acquisition
Prepare the file and support its approval
Based on this preparatory work, we identified and mobilised the appropriate funding mechanism: prospecting insurance.
Our intervention covered the preparation of the file and the follow-up of the application until the funding was obtained. We thus supported Aphélie throughout the process, from the formalisation of the export project to the completion of her application.
And now?
Aphélie obtained prospecting insurance to support part of her prospecting expenses in Canada.
The support also allowed her to formalise her international project as a whole: market work, project suitability, presentation of her ambition and costing of needs.
The company thus has a structured export project and financial support to engage in its prospecting efforts in Canada.
Are you preparing for international development?
Do you have a market in mind and wish to structure your project or identify suitable funding?
We help you work on the different dimensions of your approach, from strategic reflection to the preparation of files.