Financial Recovery and Business Expansion - Start-Up Studio Case Study
International trade shows Community ManagementPartnership Start-up Studio
Description
Demet’Air transforms roofs into green spaces for more sustainable, attractive, and resilient cities. Its ultra-lightweight, IoT-integrated greening solution promotes biodiversity, air quality, and the water cycle, while saving energy.
Contexte de la mission :
Après un investissement de cinq années en recherche et développement, la solution était prête à éclore. Cependant, le moment crucial du lancement exigeait une équipe commerciale solide. Dans une période financière délicate, Demet’Air a fait appel à notre expertise pour revitaliser son offre, amplifier sa portée auprès de son public cible, et garantir le financement de ses prochaines avancées innovantes.
Our mission :
Finding sources of financing to get out of a difficult financial situation
Discover our method in 4 steps
Leviers activated by Demet'air
4 steps to revive Demet'air's growth
Funding research
The first step in our support was to find financing and strategic partnerships to develop cash flow. This enabled Demet'Air to recover from a difficult financial situation and allowed the company to continue its momentum on a solid footing.
Representation at national and international trade shows
Demet'Air, with our support, actively participates in national and international trade shows, showcasing Demet'Air's innovations and expanding its visibility on the national and global stage. The main ones are: Websummit, Vivatech, Paysalia, Batimat, Cycleau, Salon des Maires.
Business Development
With Brice, Vivinnov focused its efforts on the commercial development of its products, establishing relationships with key market players to promote Demet'Air's urban greening solutions. We developed a consortium of players to join forces and offer increasingly customized greening solutions. This has also facilitated the company's commercial agility when responding to calls for tenders, for example. Thanks to our efforts, Demet'air has been able to sign contracts with its first customers in the private and public markets, notably Toulouse Metropole, which has a green wall on one of the facades of its nursery school in Neygreneys. Demet'Air has also been able to join several clusters with national and international reach.
Selection from over 10 competitions
Demet'Air's urban greening solutions are regularly recognized and selected in prestigious competitions, demonstrating the positive impact and innovation brought about by the company. The main ones: Solution For Good, Grand Prix Impact, RMC Awards in the “sustainable development” category, The Earthshot Prize 2024
And now?
Still active and growing, Demet'Air is at the beginning of a promising adventure.